I believe that the best products and services delivers on all three fronts - desirability, viability and feasibility. My approach combines broad systemic thinking from my service design roots and Lean UX methodologies, which has helped reduce time to product-market fit and de-risk go-to-market
Built company and from 0 to 1, leading a cross-functional team of 7+. Driving branding, strategy, product development and GTM. Established product engineering team from ground up, developed GenAI model, and launched product under 5 months.
Led customer engagements in EMEA that included the extended sales team to co-create with the customer, spanning discovery to proof-of-concept, demonstrating ServiceNow’s platform capabilities in solving critical business problems.
Design Lead for Purchase Pillar: Optimisation of check-out experience across Germany, Netherlands and France led to an increase in basket size of 25%+. Led cross-functional team to develop the Purchase and Post-Purchase customer experience by identifying opportunities for strategic initiatives.
Built various fintech ventures in stealth mode including female finance, couple financing, real estate financing, small business expense management, and student loans. Developed product design capability for Finleap Build, overseeing product designers and UX researchers.
Consulted for Fortune 500 companies in product and service innovation across a wide range of industries across Asia and Europe. My work included interim Product Design Leadership at HSBC PayMe for Business and Serai, venture building, corporate innovation programme setup, supporting international brands to enter the Chinese market and building new product service platforms such as Networked Trade Platform and Kampung Admiralty.
Led the UI Convergence program to create HP's first design system for digital printing experience across HP’s business units.
