Finding product-market fit

I am a Product and Design Leader with 14+ years of experience building innovative product and services with startups, scale ups and Fortune 500 companies across Asia and Europe.

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I specialize in driving product innovation - helping early stage startups develop their value proposition and find product-market fit, as well as large corporates in developing and implementing new products and offerings, scaling to new markets.

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About me

My approach combines broad systemic thinking from my service design roots and Lean UX methodologies.

I specialize in driving product innovation - helping early stage startups develop their value proposition and find product-market fit, as well as large corporates in shaping and implementing new products and offerings, by validating with target customers, aligning key stakeholders and launching in new markets.

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15+ Products launched

Designed and launched multiple leading products and services across Europe and Asia.

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5 Awards & Recognitions

Recognized for organisational impact and innovation quality in product and service innovation.

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14+ Years of Experience

Leading product and design for Fortune 500 companies, startups and scale ups.

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Partnering with some of the world's most recognised brands

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Services

What I Do

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Venture Building

My experience as a co-founder and as a venture builder endow me with a wide range of skills supporting early venture development - from product discovery and opportunity identification to B2B sales.

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Product & Design Leadership

I help drive product and design initiatives / programs across the organisation, focusing on your business objectives. I lead and coach product designers, and further develop product and design capabilities.

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Innovation Strategy

By connecting research insights, business objectives and market data, and by aligning stakeholders, I'll help develop product strategy, roadmaps, experience vision and weave this into your software development process.

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Product & Service Design

I utilise service design thinking in developing and refining products, by understanding and shaping the customer's end to end experience across channels and touchpoints. I develop products 0-1 by working with your team to develop product and design foundations, validate assumptions and value propositions, UI/UX, branding, and all assets needed with your product development process.

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Product Discovery & Validation

I utilise both qualitative and quantitative research methods to uncover your  customers' needs, challenges and market conditions. I lead design sprints and discovery sprints to test and validate new products and offerings in the target market.

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